MOONLIGHT VAMPIRE SOCIETY

That is exactly what I was thinking! It would be so awesome!!

Oh I hope hope hope that is the case. That would be SO awesome!

http://www.mediapost.com/publications/? ... aid=123320

The movie industry still isn't taking much advantage of its biggest TV event: "The Academy Awards" on ABC.

Only two movies will be advertised in the big event this year -- CBS Films' "The Back-up Plan," a romantic comedy starting Jennifer Lopez, as well as two other movies -- one each from Walt Disney and Summit Entertainment.

ABC would not comment, but Walt Disney might be buying a pre-show commercial. The expectation is that Disney will advertise "The Last Song," which stars Miley Cyrus and debuts in April, or possibly "Toy Story 3" coming later in the summer.

Summit Entertainment will tout possibly one of three romantically inclined films: "Remember Me," which comes out next month, "Letters to Juliet," coming in May; or "The Twilight Saga: Eclipse," which debuts in July.

The 2010 Oscar event will be broadcast on Sunday, March 7.
One main problem remains for movie marketers: While the Oscars is a heavily viewed TV event, it is a premium-priced TV show that targets mostly older females. For years, it has been known as the Super Bowl for Women.

Many movies targeting the older woman demographic don't typically produce big wide-audience, big box-office appeal. The TV-turned-movie franchise "Sex and the City" was a rare effort targeted to older women that hit major revenue levels in 2008, with a box office gross of $152.6 million.

Warner Bros. is launching its second "Sex and the City" movie May 28. But it isn't confirmed, as yet, that the studio will be airing an Oscar commercial.

By contrast, the Super Bowl can pull in movie studios that want to tout their major summer releases. The Super Bowl not only attracts a bigger audience than the Oscars, it brings in more men and younger viewers, who see lots of movies. Typically, five to six different films can make a commercial appearance in the big game.
ABC's somewhat-lower price tag for its big event doesn't seem to be a factor with the cost per 30-second commercial the same versus a year ago, around $1.4 million to $1.5 million. This is down from its high of around $1.7 million to $1.8 million two years ago.
A year ago, the Academy of Motion Pictures Arts and Sciences allowed movie advertising for the first time in the Oscars -- with a host of restrictions. This included movies that could not be a sequel or a prequel. Also, studios are only allowed to advertise one film and one spot in the broadcast -- no block booking of multiple titles.
But not all studios came to buy. So AMPAS loosened some restrictions, such as allowing films to open nearer to the Oscar event. Still, it didn't improve business that much, with only Paramount Pictures' "The Soloist" (a 30-second commercial) and Walt Disney's "The Proposal" (a 60-second commercial).

ABC says those that are in the event in this year -- at least publicly -- include Ameriprise, CBS Films, Coca-Cola, Hershey, Hyundai, JC Penney, Kimberly-Clarke, McDonald's, Church & Dwight's OxiClean, Microsoft, Samsung, Summit Entertainment, Sprint and Walt Disney Pictures.

Nothing new in the article but HIS name made it into a lead article....also, when I opened Yahoo he was #1 on the Trending Now list....is the world finally catching up to us??? There is more to the article than what I posted....

From USA Today
http://www.usatoday.com/life/people/201 ... htm?csp=34

Guys like Alex O'Loughlin could grow into big stars

By Andrea Mandell, USA TODAY
What makes a great date? In Hollywood, it's a pair of stars bringing in major box-office dollars. But when a leading lady is taking home the movie budget's proverbial bacon, where does a casting director go to find, say, Jennifer Lopez's match made in cinematic heaven? USA TODAY's Andrea Mandell and casting director Lana Veenker (Twilight, TNT's Leverage) trace the path that has under-the-radar actors locking lips with some of Hollywood's hottest stars.

Alex O'Loughlin, 33

Romancing the star: O'Loughlin makes Jennifer Lopez swoon in The Back-up Plan, in theaters today. O'Loughlin plays Stan, a natural-foods purveyor who falls in love with Zoe (Lopez), a single woman disillusioned about ever finding the one, who has recently chosen artificial insemination so she can bear a child. "There was a real family vibe on set," says O'Loughlin, who got to know Lopez before shooting the film. "We had a chat to get to know each other. It was a chemistry meeting. We clicked. We had a laugh. We had the same sort of take on the film. It all made sense."

Reminds us of: Sweet Home Alabama star Josh Lucas.

Where you've seen him: CBS tried to launch him in vampire drama Moonlight (2007) and medical drama Three Rivers (2009), but both were canceled.

Casting notes: "Sometimes they have a budget for one or two name actors that are going to get the big salaries, and the other roles are budgeted for stars that don't command those types of salaries," Veenker says. "It opens it up for other actors who are not as big of a name because they're going to be cheaper." Plus, she says, "If somebody's a strong actor, from a casting director's point of view, there isn't a stigma that a TV actor can't do film."

See him next in: CBS' Hawaii Five-0 TV pilot.

http://www.latimes.com/entertainment/ne ... 5387.story
The Performance: Alex O'Loughlin in ‘The Back-Up Plan'
The Australian actor stars opposite Jennifer Lopez in the romantic comedy.


Alex O'Loughlin at the Hollywood Roosevelt Hotel. He stars in "The Back-Up Plan" with Jennifer Lopez. (Gary Friedman, Los Angeles Times / April 18, 2010)

By Amy Kaufman, Los Angeles Times
April 27, 2010
For someone so new to Hollywood, Alex O'Loughlin is very Hollywood.

"Do you mind?" he said, motioning toward his pack of cigarettes while sitting poolside at the Roosevelt Hotel earlier this week. "Or are you going to write in the interview, ‘and then he lit a Camel?'"

It's not that the 33-year-old is consumed with his own image — like some industry A-listers — but that he already understands its importance. Even the outfit he was wearing, which he would show off later that evening on " Jimmy Kimmel Live," had been selected by a stylist: distressed jeans, a pair of quirky bright green boots and trendy skinny tie.

It was a look far different than the one he has in his new film, "The Back-Up Plan," out Friday, in which he plays a cheese farmer — yes, really. His character, Stan, bumps into Zoe ( Jennifer Lopez) when the two serendipitously end up sharing the same taxi. Stan is immediately taken with Zoe, but the timing isn't ideal — she's just come from a doctor's appointment where she was artificially inseminated. When Zoe subsequently ends up getting pregnant with twins, Stan has to evaluate whether he's ready to settle down.

It's a predicament O'Loughlin finds difficult to imagine accepting.

"The baby stuff, especially," he said, oblivious to the glances he was receiving from admiring female onlookers. "It would be an enormous commitment. But I don't know … these two people's lives collide. They both find something they were looking for that they want really badly in someone else. That comes across in the film — how unique that is."

Also rare is the arc of a career like O'Loughlin's, which has brought him from his native Australia, where he worked in television and film, to the States, where he's now finding his face plastered all over billboards opposite one of the country's biggest stars.

And though the film opened to a lower-than-expected $12.3 million over the weekend, O'Loughlin said he tries not to focus on box office.

"You always feel it, it's right there, but I'm trying not to plug into it," he said. "I do think about it when I drive past some massive photo of myself and it's like, ‘Oh, that's me.' But you just can't dwell on what's going to happen."

He can recall feeling an early affinity for the stage as a precocious child.

"I did my first play when I was about 9, and to this day, I remember the feeling of first walking out on stage and feeling the lights and the presence of the audience," he said. "I remember being in this comedy play, and I had some spectacles on and two fish sticks coming out of my nose, and everyone was rolling around with laughter."

At the time, he declared he wanted to be an actor — but it was an ambition he neglected until he was 20 and watching a rugby match with his buddies.

"I'd had too much coffee and I was sort of showing off, narrating the game and being an idiot," he said. "And at halftime, my mate came up to me and said, ‘Dude, you're an actor and you're not doing anything about it.'"

The comment kept him awake for a few nights but eventually inspired him to quit his gig waiting tables. After auditioning with "a shrunken bladder and sweaty palms" for two days, at 23 he landed a spot at Sydney's prestigious National Institute of Dramatic Art, where both Mel Gibson and Cate Blanchett have studied.

He found the serious curriculum, which included classics by Shakespeare and Chekhov, heavy at the time but has since come to appreciate the value of the education. In one of his first big post-graduation roles on the short-lived CBS drama "Moonlight," he used an acting technique and imagined himself as a finch as his character transformed into a vampire.

His part on that show, as well as his stints on "The Shield" and "Three Rivers," were enough to get him noticed by "The Back-Up Plan's" casting team. He was called to a reading with Lopez to see what kind of chemistry they had together, and when the two meshed, he got the part. It was the first time he had met the singer-actress, though he was already familiar with her work — and the stories of her rumored diva-like attitude.

"Of course, I heard those stories," he said, casually taking a drag of his cigarette. "But I was really curious to meet someone with that sort of level of celebrity [and learn] about the social nature of her existence. Because I can't imagine not being able to sit here and talk — or living in the shadow of that fame."

On set, he said he found Lopez to be "grand," often interacting with the crew members and her own family — her twins and husband Marc Anthony — who would come to visit.

Next up, O'Loughlin has shot a pilot for a new CBS remake of the series "Hawaii Five-O," in which he plays Det. Steve McGarrett, the role originated by Jack Lord. He doesn't have any new film projects lined up yet but said he hopes his next film will vary from the romantic comedy genre.

amy.kaufman@latimes.com
Copyright © 2010, The Los Angeles Times

Thanks Bianca, great interview....not sure I knew he smoked....with how he works out and eats so healthy I am surprised.

I think that he quit for a while and started back up after Three Rivers.

Thank you Baby Jenks (Alex O’Loughlin Italia for the scans), plus Kalua for the translation!

Vanity Fair Italy for May 2010









Title: “JLo, where did you find a mason like this?”

As a kid, he saw a musical and said: I’ll be an actor. Then he forgot the promise and began working “in the field of constructions”. In the meanwhile he had become a single father. In short, here he opens up on everything. But about Jennifer's bottom ...

“God, please, don’t make me faint”. It happens to many new daddys to express this silent prayer in the delivery room. Even easier to happen if the new daddy is a “terrified” twenty year old guy as Alex O’Loughlin was, 33 years old, father of Saxon, 12. The confession comes out while we are talking about another birth: the one in the pivotal scene of The Back-Up Plan, in theaters these days. It’s the story of Zoe, who’s obsessed by the ticking of her biological clock and, not having met the right man, the one to marry and have kids with, decides that the order of things can be reversed, that you can start with kids and the man will maybe arrive; and the man, Stan, arrives right on the day of the appointment fixed for insemination, he falls in love and faces a dilemma: deciding to accept or not the complete package, Zoe and the twins. In Zoe’s shoes, Jennifer Lopez, who’s back to cinema after 4 years of absence and – what a coincindence – a very talked about twins birth. In Stan’s shoes, Alex, a beautiful dark haired guy with blue eyes, a life as a single (last girlfriend known, the model/actress/singer Holly Valance), a strong accent from his native Australia (where Saxon lives with his mother, never married) and muscles which, if you’ve seen the movie, you can’t have missed. “I’ve made a lot of sport for this role” he says “I had a task: look good”. Mission accomplished: in a scene Jennifer Lopez, distracted by his pecs, smashes her car against a tree.

If you were Stan, what would you do?
“Would I stay with the woman I love if I’d find out that she’s pregnant with twins who are not mine? Sure, it would help to know that the kids are the sons of an unknown seed donor. That there is no man in flesh and bones, who could one day ask his “package” back”.

What if that man existed? Would you fight to keep him away?
“I’d throw him off a bridge. I’m kidding: I don’t think there’s much to fight when feelings are involved. The woman I’ll give my heart to, and my fidelity, must love me as much as I love her. If she doesn’t love me as I love her, I don’t want her: I don’t accept to be, in the couple, the one who loves the most. But if her feeling is equal to mine, there is no third party, because she chose, and she chose me. This said, I would throw him off a bridge anyway”.

You have a very romantic idea of love, and yet you’re single.
“You’re more romantic when you’re single”

The most romantic gesture of your life?
“I can’t tell you: all my ex’s who didn’t receive it would get offended”.

Smarter than romantic.
”The truth is I don’t believe in spectacular gestures. Romanticism for me means spontaneity, it doesn’t mean planning, like “Now I buy a ton of petals of roses and spread them all over the house”. You’re Italian, I don’t need to be the one to explain what a romantic gesture is”.

Please explain.
“Snatching a rose from a bush, even if you end up with your fingers full of thorns, just because at that moment you need to show her how much you love her: being romantic means being a bit stupid”.

What does your son tell you?
“«Dad, find a girlfriend». He would like to see me happy”

Do you think it’s more difficult to find a girlfriend for someone who already has a son?
“Absolutely not. But a child is such a great thing that everything else is put in perspective, even the need to have a woman at your side”.

How did you become an actor?
“As a kid, I went to theater with my mother. Once I saw Joseph and the Amazing Technicolor Dreamcoat, the Lloyd Webber’s musical. I couldn’t tell you anything about the story anymore, but I remember as it was yesterday that I thought: this is what I want to do when I grow up. I began with school plays, and the greatest thing was “feeling” the audience, even if I couldn’t see them because of the lights on the stage. Then I forgot about it, and for a period I had a thousand of other jobs”

In what field, for example?
“For example, in the field of constructions. But don’t write that I was a constructor. Mine wasn’t such an important role”.

Like an architect?
“Like a mason”

What’s better, an important role in a bad movie or a small part in a masterpiece?
“The former. I’m interested in the character, that’s what I can work on, all the rest is out of my control. I prefer to shine in an ordinary movie than to disappear in an extraordinary one”.

The most difficult moment in this movie?
“The water birth. Jennifer and I were taken by a fit of laughter, you know, the kind that you can’t stop. We had to take a break and drink a coffee and come back after a while”.

There is a scene in which Jennifer shows her famours backside. You had the chance to see it at close range, can you tell us how it is?
“Be kind: do you really want me to talk about Jennifer Lopez’s bottom? I will only say that Jennifer is still a very... young woman”.

And if you're curious about what "VANITY FAIR CAZZUOLA" means, that's TROWEL!

http://www.locatetv.com/user/schedule (The following shows central times for DirectV. Go to Locate TV, enter your zip code and provider for your own times and channel).

Saturday, July 17 2010
2:00am SPIKE TV ch 241
Alex O'Loughlin-The Shield Season 6- Episode 4: The New Guy

Saturday, July 24, 2010
2:00am SPIKE TV ch 241
Alex O'Loughlin-The Shield Season 6- Episode 5: Haunts

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Parade Magazine:
The 30 Sexiest Vampires of All Time


#21 is Alex O’Loughlin as Mick St. John (‘Moonlight,’ 2007 - 2008)